Nothing about a nasal strip is night-specific. It is a spring and an adhesive, and it works identically at 2pm.
Where daytime use genuinely makes sense
During exercise. The most common daytime use by a wide margin, and the one you see on a football pitch. Nasal resistance is the limiting factor on how much air you can move nasally, and a strip reduces it — so nasal breathing stays sustainable at a slightly higher intensity than it otherwise would.
Be clear on what that buys you: reduced perceived exertion and easier breathing, not measurable performance improvement. The research on nasal dilators is consistent about that gap. (Strips and running, in full.)
On a bad congestion day. A cold, a flare of hay fever, a dry office. If you would otherwise mouth-breathe through a whole working day, a strip takes the edge off. It will not clear mucus or reduce swelling, so expect partial help on a moderate day and little on a bad one.
While retraining daytime nasal breathing. If you are consciously working on breathing through your nose while awake — which is the thing that makes nighttime nasal breathing stick — a strip makes the habit easier to hold in the early weeks. (Why daytime mouth breathing matters more than people think.)
Why most people still do not
It is visible. That is genuinely the whole reason.
A beige strip across the bridge of your nose reads as either athletic or medical, and most people would rather not explain it in a meeting. There is no physiological argument against daytime use — it is entirely a social one, and it is a legitimate reason to skip it.
If that is your only hesitation, the exercise case is the exception: nobody looks twice at a strip on someone who is running.
The practical costs
Cost per use. A strip is single-use. Wearing one all day and another all night doubles what you spend, which for a nightly user is a real number. (Why you cannot reuse them.)
Skin. Twice the adhesive contact on the same patch of thin skin. If you are already getting redness from nightly use, adding a daytime strip will make it worse. Shift placement a few millimetres, wet the strip before removal, moisturise afterwards. (Side effects and how to avoid them.)
Adhesion in daytime conditions. Sweat, sun, face-touching and glasses all undermine the bond more than a still night does. If you wear glasses, the nose pads sit almost exactly where the strip needs to be. (The geometry, and the workaround.)
The important distinction from mouth tape
Worth stating plainly, because the two products are often mentioned together and the rules are opposite.
A strip opens an airway. Wearing one during exercise is safe, because worst case it does nothing.
Tape closes an airway. Titan's mouth tape and every product like it is a sleep-only intervention. Taping during exercise removes your ability to increase ventilation exactly when your body is demanding more air, and the failure mode is a medical emergency rather than a bad night.
If you want the CO2-tolerance benefit of nasal breathing while training, breathe nasally unaided during easy-effort work. It is voluntary and self-limiting — you open your mouth the moment you need to, which is the entire safety mechanism.
A better use of the same idea
If your interest in daytime strips is really about retraining, most of the work is free and invisible.
Notice your mouth position while working, walking and driving. Fix forward head posture at your desk, which does more for daytime breathing than any device. Practise nasal breathing on easy walks. Slow your breathing with longer exhales than inhales.
Then use a strip on the days your nose genuinely is not cooperating, rather than by default. TitanAir strips do the same job at midday as they do at midnight — the question is only whether you need it then.
The bottom line
Yes, and the good reasons are exercise, bad congestion days, and the early weeks of retraining a nasal habit. The reason most people do not is that it is visible, which is fair.
Watch the cost and the skin if you are also using one nightly. And never extend the same logic to mouth tape — that one is sleep-only, without exception.